July 21, 2011 at 12:34 pm
Grammy-award winning artist John Legend is serious about education. That’s why he’s stepping up as the spokesperson for the GIVE Education campaign, a crusade to increase dropout awareness and keep kids in school. The campaign, supported by Procter & Gamble and Communities in Schools, one of the nation’s largest dropout prevention organizations, zeroes in on helping kids graduate and go on to receive secondary education.
The numbers are staggering: Every nine seconds of each school day, a student drops out of high school. Nearly one-third of students fail to graduate on time, and students of low-income families are six times as likely to drop out than those from high-income homes.
Legend wants to change those numbers. “Too often, your zip code, your income or your race can affect the quality of your education,” he said at the GIVE kick-off on Tuesday. “All kids deserve a chance to learn.”
And we can help. On July 31, a GIVE Education brandSAVER coupon booklet will be distributed in newspapers across the country. For every GIVE coupon redeemed, P&G will donate two cents to CIS. The uncapped donation will provide tutoring, mentoring, food bank access, college visits and more to students and families in need. In addition to using coupons, consumers can visit the GIVE Education Facebook page to watch a video of John Legend and CIS students—for each view, P&G will donate an additional 25 cents.
“We can all make a difference in these kids’ lives,” Legend said. “They need and deserve the extra help. We need to take action as a country—this is truly an all-hands-on-deck moment.”
To join the GIVE Education conversation, follow @PGmyGIVE on Twitter and tag Tweets #giveeducation.